Monday, December 7, 2009

Buy her jewelry? That's love?

Along with the holidays, the jewelry store commercials have gone into overdrive. They drive me nuts!

Every jewelry store advertises that the gift she wants is jewelry. And she won't love him unless he finds the perfect, expensive piece. Because jewelry equals love.

Argh! Is this offensive to anyone else?

I'm not a jewelry girl, but still, here goes:

Jewelry is cold.
Jewelry is usually impersonal.
Jewelry is not thoughtful - it's a cop-out.

I'd rather have something that took thought. Even if it's just a book I'd enjoy or something that reminded Chris of me. Things that are practical are ok - I'm a practical person and stuff that makes my life easier is thoughtful to me.

It's all about knowing the woman and finding what makes her happy. But the jewelry stores aren't going to say that. They want to sell... jewelry! Not much of a rant, but I'm too tired to expound on why these commercials bug me so much.


  1. I think jewelery is only a cop-out if you let it be. Janell likes to wear earrings, so I often go looking for some that I think she'd like. So far, I'm doing pretty well. I take my time, and really look for something she'd love.

    But I'm totally with you on the wrongness of "jewelery equals love". If you really love your partner, lay a solid financial foundation. No sparkly tennis bracelet is going to keep you smiling when your car gets reposessed.

  2. Ah, but you put thought into the gift and get something she'd like. I think there are a lot of men who just go "crap! I don't know what to get so I'll buy a necklace."


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