Tuesday, April 10, 2012

New way to size women's clothes?

I don't really need a blazer, and they are still a bit pricey, but I am intrigued by the idea Quincy has developed of creating clothing based on shape rather than size.

Considering how out of date the current sizing used for women's clothing is (it was developed around 1940, when women were shorter and thinner than now), it's about time someone is trying to address the issue. A new sizing scheme is definitely called for.

The balance Quincy has sought between custom tailoring, which is expensive, and off-the-rack, which rarely fits well, is intriguing. I've always been frustrated by the assumption that women who are tall are skinny and curvier means shorter. Or the assumption of the opposite. Or that all women have the exact same length torso.

I'll be interested to see how well this takes off and if customers are satisfied with fit. And maybe I'll buy something from them once they expand their offerings.

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